Andre the Giant – from Sheena Baskerville
Posted by kscott on March 3, 2007
One example of culture jamming is the ever so clever “Andre the Giant has a posse” street art campaign. It is an original design created by Frank Shepard Fairey in 1986. it is an image of the wrestler as an in-joke to Hip-Hop and the skater subculture.The appeal of the campaign is it’s parody of propoganda, both political and corporate.It is used to mock modern American culture.Fairy mocks the idea of branding by creating his own brand, using advertising techniques to rise Andre the Giant’s image to iconic status.The campaign’s self-description on products is filled with doublespeak(Andre the Giant has a posse-Wikipedia)
